Lightning Data is a native way to integrate 3rd party datasets like HG directly into Salesforce CRM. This allows for incredibly easy, reliable, and safe integrations that can bring much needed insights into Salesforce without the need for complex integration code, or API calls.
As one of the initial offerings built on Lightning Data, HG for Salesforce allows our customers to have the fastest, cleanest integration possible.
We upload our Technographic Data to Salesforce, which is then consumed and made available on the Lighting Data Platform. All of the matching and data delivery takes place on Salesforce infrastructure and complies with Salesforce's standards.
The flow of data into customer org is controlled with a Data Integration Rule, which allows administrators to activate the integration with a single click.
For more information about the data structure of HG for Salesforce please see: How Data is Structured
For more information on Lightning Data check out the Announcement from Salesforce.com.